Amazon Prime Day - What to Expect

On Tuesday, July 11, Amazon will be hosting their 3rd annual Prime Day! The massive sale will run for 30 hours and Amazon will be slashing prices on hundreds of thousands of deals hourly! We're here to help make sure you know how to qualify for these epic savings, ensure you know when to shop and give you extra tips and tricks for Prime Day!

The Inside Scoop

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Amazon's Prime Day is exclusive to Prime Members only so if you want to be a part of the sales, make sure you are a Prime Member! You can sign up for an annual membership for $99 or start your 30-day trial for free! Either option allows you to participate in Prime Day.

The main day to shop for deals is July 11, but this year Amazon has decided to extend their shopping time. Be an early bird and begin buying as early as 6 pm PT / 9 pm ET on July 10.

Be Prepared

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New deals start as often as every 5 minutes for 30 hours straight, so it's important to know what is going on sale and when.

If you're really anxious for deals to go live, you can start watching deals on July 9 so you know exactly what you want on the day of.

Download the free Amazon app to your phone and get the insider scoop! Go to “Today’s Deals,” click “Upcoming” to view all deals 24 hours before they are live and then tap “Watch this deal.” The app will alert you when that deal is starting. Plus you can add items that you’re interested in buying to your List and get notified if they go on sale.

If you missed out on a deal, do not fret and join the Waitlist! If an item shows “100% claimed,” click the “Join Waitlist” button on the product page. If additional items become available, you’ll receive a notification on your phone.

Special Deals

Alexa Deals

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Have an Amazon device with Alexa built in? You're in luck! Those who voice shop with Alexa will have early access to select Prime Day deals two hours before the general public beginning July 10th from 4 pm to 6 pm PT. Plus there are more than 100 deals exclusive to Alexa and first-time voice shopping customers who purchase with Alexa between now and Prime Day receive a bonus $10 promo code. 

Have an Alexa but not a Prime account? For a limited time, new members who sign up for Prime by voice, on their Echo device, get their first year of membership for just $79, a $20 saving!

Simply ask “Alexa, what are your deals?” and from now until July 17th, Alexa will give you a list of deals that are constantly changing so be sure to ask often! Here are some of her latest deals:

  • Save $50 on Bose Soundlink Bluetooth speaker III – say, “Alexa, order Bose Soundlink three.”
  • Save $20 on Philips Hue Lightstrip Plus 2nd Generation – works with Alexa – say, “Alexa, order Philips Lightstrip Plus.”
  • Save $7 on Wemo Mini smart plug – say, “Alexa, order Wemo Mini Smart Plug.”
  • Save $6 on Greenies dog treats, original flavor, 27 oz. – say, “Alexa, order Greenies dog treats.”
  • Save 50% on Wickedly Prime Sweet n’ Cheesy Popcorn Mix – say, “Alexa, order Sweet and Cheesy Popcorn.”
  • Save 35% on Haribo Gummi Bear 12-pack – say, “Alexa, order Haribo Gummi Bears.”
  • Save 30% on Squatty Potty – say, “Alexa, order Squatty Potty.”

Spotlight Deals

Prime Day Spotlight Deals feature discounted top brands and popular items that last only until they are sold out. These deals have the most inventory and some of the best savings. Find Spotlight Deals through the “Shop All Deals” link on or at

Lightning Deals

Exactly what it sounds like, Lightning Deals only run for a limited time with limited quantities. You can review the deals 24 hours ahead of time and will appear as often as every 5 minutes. Each deal will have a timer as well as a status bar to show the availability until the deal is claimed. You'll want to keep your eyes peeled for these quick Lightning Deals! Find them through the “Shop All Deals” link on or at

Get an Early Start

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Beginning July 5, get an early start with exclusive savings each day leading up to Prime Day! Here's a list of the early promotions you can grab before the 11th.
July 5: Voice Shopping with Alexa
July 6: Amazon Music
July 7: Prime Video
July 8: Everyday Essentials
July 9: Reading with Prime
July 10: Prime Day Starts 9pm ET/6pm PT

To get more info on these deals simply follow this link:

Deals to Expect

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Last year, we saw many Amazon devices go on sale, like their Fire TV and Fire Tablet. This year, we can expect those two items to be reduced as well as their newer items like Echo and Alexa devices, Kindle E-Readers and more! 

Other items Amazon focused on last year were those made by small businesses and entrepreneurs. An Amazon press release stated that last year on Prime Day, small businesses saw orders nearly triple year-over-year as customers ordered more than 20 million items from small businesses and entrepreneurs across more than 50 categories. This year, small businesses and entrepreneurs will offer 50 percent more Prime Day Lightning Deals than last year and more than 40 percent of all Prime Day Lightning Deals will come from small businesses and entrepreneurs. This allows purchasers to help entrepreneurs increase sales and reach new customers. 

Similar to last year, Amazon will have huge savings on TVs. Their press release has announced that you'll be able to find deals on the new Element 4K Ultra HD Smart LED TV - Amazon Fire TV Edition as well as many other top brand names. Amazon is planning one of its largest total volume TV deals in history with a record level of inventory but be sure to jump on these deals quickly because they will likely sell out.

Take Advantage of Prime Day and Get Shopping!

With a selection of items for just about everyone, deals you cannot find anywhere else and free two-day shipping, Amazon Prime is the perfect way to shop online and Prime Day makes it even better!